I wanted to try Tokyodo as they are an up-and-coming company here in Japan. I've dealt with them before and found their products to be very good quality along with their customer service and commitment.
My old belt was a Tokaido and very nice it was too.
I recently bought a TOKYODO HERO Dogi (see my review for that) and wanted a new belt to match.
The quality of my new belt is superb. The embroidery is perfect and is exactly what I wanted.
As far as comparing it to my old belts, I would say that there is little to choose between them. From the belts I have owned: Tokaido, Hirota and now Tokyodo, they are all superb.
My choice was simply to match my new belt with my new dogi.
I'm sure that anyone buying this belt would be extremely satisfied, as am I.
I can thoroughly recommend the TOKYODO products that I have purchased.